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Magic: The Gathering now drives the vast majority of Hasbro operating profits, crushing legacy toy lines. Read the full tactical breakdown on 217G.
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![Magic: The Gathering Makes $600 Million in Three Months [Confirmed]](https://kotaku.com/app/uploads/2026/10/MTG-Brrr-1280x726.jpg)
Magic: The Gathering earned $600 million for Hasbro in three months through Marvel crossovers and Universes Beyond expansions. Read the full report on 217G.
⚡According to verified reports from Kotaku on October 20, 2026, Magic: The Gathering generated an astonishing $600 million for Hasbro over three months.
![Wizards Of The Coast Union Expands Demands End To Generative Ai [2026 Update]](https://assets-prd.ignimgs.com/2024/05/03/wizards-of-the-coast-1714769392039.png)
Wizards of the Coast staff expand CWA union to D&D and MTG teams, demanding Hasbro halt generative AI push. 217G analyzes the gaming industry. Read...
![Wizards Of The Coast Dnd Mtg Unionization Hasbro [2026 Update]](https://kotaku.com/app/uploads/2024/11/8d3a2189c0c203cf4d6ba088ba154f87-1280x720.jpg)
Wizards of the Coast D&D and MTG teams launch United WotC union, demanding AI protections, layoff safeguards, and fair wages from parent company....
Hasbro unveils the G.I. Joe Classified Series Dreadnok Flatline figure. Explore market impact, pre-order timelines, and 217G digital economy. Read...
Hasbro partners with Walmart for wave two Street Fighter movie action figures featuring Cody Rhodes as Guile and Jason Momoa as Blanka. Get market....
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![Magic: The Gathering Hasbro Profits Record Surge [Confirmed]](https://static0.polygonimages.com/wordpress/wp-content/uploads/2026/01/mtg_planes_multiverse.jpeg)
![Hasbro Reveals Gi Joe Classified Dreadnok Flatline Figure [2026 Update]](https://static0.gamerantimages.com/wordpress/wp-content/uploads/2026/10/gi-joe-classified-flatline-figure.jpeg)
![Hasbro Street Fighter Wave Two Movie Figures Walmart Exclusive [2026 Update]](https://assets-prd.ignimgs.com/2026/10/05/mixcollage-05-oct-2026-03-34-pm-7405-1791228866363.jpg)