LEGO KPop Demon Hunters Price Cut Triggers Gaming Merchandise Rally [2026 Update]

As originally reported by IGN Articles, retail giant Amazon has cut the price of the newly released LEGO KPop Demon Hunters Derpy Tiger and Sussie Bird set (#72537) by 20%, bringing its cost down from $69.99 to a new historic low of $56.00. This 825-piece display set features posable brick-built renditions of the iconic characters Derpy and Sussie from the popular animated release, measuring over 8.5 inches high when fully assembled. Unlike typical post-sale events, this discount is accessible to all consumers without requiring an active Amazon Prime membership. This promotional shift comes as major entertainment properties aggressively expand their physical merchandise strategies to intersect with global gaming communities. Much like how major tech announcements shift gaming hardware sentiment—such as how —cross-industry licensing continues to redefine physical gaming culture. Similar to recent lifestyle crossovers, like when , consumer appetite for tangible collectible assets tied to virtual franchises remains at an all-time high.