Hay Day Halloween Update: Yvette Fielding Collab [Confirmed]

According to verified reports from Pocket Gamer, mobile farming phenomenon Hay Day launched its major October Halloween update featuring British television personality and Most Haunted host Yvette Fielding investigating the spectral entities at Cogges Manor Farm. Following previous high-profile celebrity collaborations with culinary icon Gordon Ramsay and pop star Joe Jonas, Supercell is leaning further into mainstream cultural crossovers. The new Halloween event introduces eerie seasonal visual overhauls, limited-time spooky crop production chains, and narrative-driven ghost-hunting quests that challenge players to clear haunted farm plots. Fielding lends her authentic paranormal investigator likeness and voice talent to a live-action promotional campaign set against the historic backdrop of Oxfordshire's haunted manor. Players can unlock exclusive seasonal cosmetics, spooky decorations, and mystery rewards by actively participating in daily community events and specialized truck orders throughout October. This innovative crossover bridges casual mobile gameplay with mainstream paranormal entertainment, driving immense community engagement and record player retention across iOS and Android platforms. For fans tracking seasonal digital entertainment milestones, this update parallels broader interactive industry expansions like [FF7 Rebirth Hits Record Low Price in Early Sale [Update 2026]](/news/ff7-rebirth-black-friday-deals-2026) and hardware innovations highlighted in the [Apple M6 Mac Mini Price Drops $150 in Early Sale [Deal]](/news/m6-mac-mini-amazon-discount-deal) showcase.