Rockstar Games has reignited global streaming demand for 86-year-old British pop icon Cliff Richard after prominently featuring his 1976 classic single Devil Woman in the latest Grand Theft Auto 6 promotional rollout, according to verified reports from IGN India. The unexpected viral resurgence took music platforms by storm following the broadcast of an extended preview window. Despite millions of listeners discovering the retro track through Vice City's sun-soaked aesthetic, the veteran musician candidly admitted that Rockstar Games and its multi-billion-dollar franchise had completely passed him by throughout his decades-long career. Music synchronization in open-world titles has historically created massive cultural crossover moments, but the scale of GTA 6's reach is already rewriting catalog streaming records ahead of launch. Much like viral pop-culture tie-ins seen in cinema entertainment like the [Dune Part 3 Final Trailer Book Changes [Confirmed]](/news/dune-part-3-final-trailer-book-changes), Rockstar uses unexpected retro track selections to establish cinematic pacing and world-building depth. Industry analysts observe that legacy record labels are aggressively pitching classic back-catalogs to Rockstar's audio team, recognizing that securing a dedicated radio station slot in Grand Theft Auto guarantees unprecedented exposure across younger demographic cohorts worldwide.