PUBG Dev Krafton Reveals $70M AI-First Overhaul [Confirmed]

PUBG developer Krafton has officially confirmed a comprehensive company-wide transition into an AI-first gaming powerhouse, committing KRW 100 billion (approximately $70 million USD) toward building proprietary agentic AI workflows and advanced GPU infrastructure through late 2026. According to verified reporting from Dexerto PUBG, the strategic shift was announced by Krafton CEO Chang-han Kim during the executive Krafton Live Talk conference on October 23. The South Korean publisher behind PlayerUnknown's Battlegrounds, The Callisto Protocol, and Subnautica 2 aims to delegate routine operational maintenance to autonomous agentic AI models, liberating creative leads to focus on core mechanics, live balancing, and world-building innovations. Alongside the massive initial hardware cluster investment, Krafton plans to allocate KRW 30 billion annually starting in 2026 to cultivate internal machine-learning literacy and scale cloud data pipelines. This move follows previous ecosystem initiatives, including the [PUBG Modding Contest 2026: Krafton Offers $95K [Confirmed]](/news/pubg-modding-contest-95000-payout), underscoring a determined pivot toward scalable technology. By centralizing machine intelligence across game loops, Krafton expects to drastically shorten patch iteration timelines and establish an automated development backbone across its global studios.