NBA 2K27 Beats Madden NFL 27 To Lead August US Sales [2026 Update]

As originally reported by GameSpot News, Circana's August 2026 monthly sales report confirmed Take-Two Interactive's NBA 2K27 as the top-selling video game in the United States, outperforming EA Sports' Madden NFL 27. NBA 2K27 has now claimed the August sales crown for three consecutive years (2024, 2025, and 2026), ending a legendary streak historically held by EA's flagship football franchise. Madden NFL 27 took the second and fourth spots on the software chart, with its Kickoff Bundle version securing a separate placement due to bundled digital incentives. August proved remarkably strong for new releases, with five debuts entering the top ten. Marvel Tokon: Fighting Souls secured third place, Star Wars Zero Company reached fifth, and Big Walk captured eighth position. Additional top-ten contenders included Halo: Campaign Evolved, the Nintendo Switch 2 port of Elden Ring, Mario Kart World, and Splatoon Raiders. Take-Two's financial trajectory continues to build momentum across digital storefronts, mirroring publisher developments covered in our analysis of how as digital microtransactions and full-game sales expand.