Jagex Pulls Runescape Trailer Generative Ai Policy Breach [2026 Update]

As originally reported by VGC, British game development studio Jagex has taken down a promotional trailer for RuneScape after eagle-eyed community members identified generative AI artwork embedded within the published video. The trailer, intended to showcase updates surrounding the iconic Dragon Slayer 2 storyline, triggered immediate community backlash across Reddit and community forums. In an official public statement, Jagex acknowledged that an external marketing partner outsourced visual production elements and breached the studio’s explicit internal directives prohibiting generative artificial intelligence tools. Notably, this incident represents a recurring vendor compliance failure for Jagex, which previously experienced similar unauthorized AI usage from third-party contractors. The developer reiterated its firm commitment to supporting human creative teams and pledged to implement rigorous pre-release auditing controls for all external vendor deliverables moving forward. This controversy mirrors broader industry-wide friction over asset authenticity, similar to market dynamics discussed in , where studio reliance on third-party digital pipelines faces intense consumer scrutiny.