Jagex Pulls Runescape Trailer Generative Ai Backlash [2026 Update]

As originally reported by Rock Paper Shotgun, game publisher Jagex has pulled the reveal trailer for RuneScape 3's upcoming Hoard of Dragons expansion and issued a public apology following severe community backlash regarding the use of generative artificial intelligence. Unveiled during RuneFest 2026 to preview content scheduled for 2027, the promotional video faced swift condemnation from fans who identified obvious AI-generated anomalies, including knight characters depicted with six fingers. Jagex quickly delisted the official video, attributing the inclusion of generative AI imagery to an oversight by a "trusted external partner" rather than internal studio production teams. This incident highlights growing friction between gaming communities and studio management regarding automated asset creation, mirroring broader industry debates previously examined when . Jagex reiterated its commitment to human artistry in core game development, promising stricter quality assurance protocols for third-party marketing vendors moving forward to prevent future promotional missteps.