Jagex Apologizes Runefest Ai Trailer Blunder Dragon Slayer [2026 Update]

As originally reported by PC Gamer, developer Jagex has issued a public apology following community outrage over generative AI assets featured during RuneFest in Birmingham. The controversial footage appeared in a promotional trailer for the upcoming Dragon Slayer 2 quest line in RuneScape 3, showcasing a player character rendering with six fingers and distorted sneaker-like footwear soles. The incident triggered immediate backlash across Reddit and social media channels, coming shortly after Jagex faced similar criticism regarding a clothing collaboration with esports organization 100 Thieves. In response, Old School RuneScape community manager Alec 'Mod Sween' Sween confirmed the trailer's removal from official channels. Mod Sween clarified that the video was produced by a trusted external production partner that had explicitly guaranteed no generative AI tools would be deployed. Jagex has launched an urgent internal investigation into vendor compliance standards. Similar to how market narratives react in broader media like when , visual authenticity remains a primary driver of player engagement across major gaming franchises.