Instagram 90-Minute TV Videos: Meta Tests Features [Update 2026]

Instagram is officially expanding into longform living-room content by testing 90-minute horizontal video uploads called 'Features' across mobile and smart television applications, directly challenging YouTube and traditional streaming platforms for living-room broadcast dominance throughout 2026. According to verified reports from Engadget, Meta has begun piloting this widescreen horizontal format with a select roster of podcast hosts, comedians, and verified creators. While shortform Reels remains the core discovery surface on mobile devices, Instagram chief Adam Mosseri confirmed the company envisions a symbiotic pipeline where high-energy highlight clips drive viewers toward full-length episodes on living-room screens. Viewers can navigate the living room interface seamlessly using our [Apple TV Remote Shortcuts: Hidden Tricks & Guide [Full Guide]](/news/apple-tv-remote-shortcuts-guide). The expansion follows Meta's recent launch of dedicated TV applications, including initial releases for Amazon Fire TV and smart monitors. By expanding runtimes to 90 minutes, Instagram is directly competing against YouTube for high-value television ad inventory. Early testing remains limited to creators with direct Meta licensing deals, though broader creator access is anticipated later in the rollout cycle as infrastructure scales.