EU Targets Activision, Riot, Ubisoft Over Old Monetization Practices [2026 Update]

As originally reported by Kotaku, the European Commission has opened a formal investigation into Activision, Riot Games and Ubisoft over their continued use of non‑euro in‑game currencies and opaque pricing models. The probe focuses on cosmetic upgrades and weapon‑upgrade packs that are sold in bundled virtual currencies, often employing dark‑pattern tactics and weak parental controls. The regulators demand that companies provide transparent pricing, allow exact‑amount purchases, and improve account‑blocking support. This move follows similar reforms in the U.S. and mirrors the EU’s broader push to protect consumers from predatory monetization. The announcement has already sparked debate in the community, with players and analysts noting potential ripple effects on in‑game economies and esports sponsorships. For context, see how recent market shifts have impacted asset values in our .