AMD Raises GDDR6 Prices, Pushing GPU Costs Higher for Gamers [2026 Update]

As originally reported by PC Gamer, AMD has quietly raised the GDDR6 memory prices it charges its Add-in Board (AIB) manufacturing partners, with the increase taking effect on October 1. The information surfaced through sources on Chinese industry forum Boardchannels, subsequently picked up by hardware tracking outlet Benchlife. This development arrives against an already strained memory supply landscape — one that has simultaneously driven up RAM and SSD costs across the consumer electronics sector. Because AIBs now face elevated input costs on AMD GPU units, the economic logic is straightforward: those costs will be passed downstream to retail consumers. This means buyers eyeing mid-range and high-end AMD Radeon cards should anticipate price increases in the near term. The situation mirrors pressures already seen on the Nvidia side, where RTX 5090 units have remained persistently difficult to source at MSRP. For PC gamers in emerging markets — including Pakistan, where hardware import costs are already amplified by currency depreciation — this global supply-chain squeeze compounds an already difficult purchasing environment. The broader memory crisis, as noted in ongoing GPU price monitoring by PC Gamer, shows no near-term signs of stabilizing.